Much ado about 121

You wanna do 121?
been asked to do 121?
clueless about 121?
some thoughts ...

121 … better known as one to one marketing … probably better known in forms like Multilevel marketing, direct sales, etc is a global scourge fleeting most parts of the world & demography, so Malaysia, or rather, my circle of friends is left without exception.

Now, I personally don’t quite like or can I say, ‘buy-into’ the idea is mainly because I don’t believe in the product, business model and probably the thought of scraping for small points / commissions everywhere.

You think of it, you got it … from Amway, Cosway, Genesis to something new lately (didn’t even remember cause I closed my mind off it) …

As I discussed with KK last Wednesday over mamak … it’s not that I cannot do it … but rather that I don’t have the drive to sell such concept. He was intrigued however when I supported him & suggested on the method to sell his service as a lifestyle … cause he was told to do it by his mentor, but could not come out with the right approach. In fact, he cannot understand why someone with no passion for this can think of it … but it’s really not so hard if we think I over.

Now, what makes 121 different from retail & online? Retail & online can in fact offer equal products at cheaper prices & greater purchasing flexibility & ease compared to 121; so 121’s focal strength lies more in it’s network & personalized service …

Then again, a service by itself does not stand strongly by itself as retail products are heavily supported by massive marketing campaigns & promotions, which in the long run also has a competitive advantage.

Henceforth, 121 should not be a one off sale or service if it were to serve sustainable B2C relations. In fact, it should hasten on the fact that the seller is a user as well to foster C2C relations and sell off the lifestyle marketing concept … which makes the brand more credible and simultaneously build loyalty to the brand & products.

To sum it up, 121 successes is best achieved through a sustainable C2C model.

So, good luck KK in your 121! (and also to anyone who reads this & finds this relevant)